Patagonia - "Our business plan is to save our planet"
Yvon Chouinard, Patagonia's founder, started climbing in 1953, a member of the Southern California Falconry Club at 14. A simple lesson in rappelling down the cliffs to the falcon's nests sparked a lifelong love of rock climbing and nature.
Muir, Thoreau, Emerson, Gaston Rébuffat, Riccardo Cassin, and Hermann Buhl are names that have always inspired Patagonia's founder. The common thread among them revolves around their commitment to nature—whether through preservation, philosophy, or physical adventures and achievements in mountainous environments.
It all started with Chouinard forging his own pitons in a small workshop in his parents' backyard in Burbank. Together with his work partner Tom Frost, he developed climbing equipment and became an industry leader in the U.S. during the 1970s. In 1970, they revolutionised the industry by replacing pitons with aluminium chocks that spared the rock face—what could be considered the first step toward environmentally conscious climbing.
”I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel”
- Yvon Chouinard
Eventually, the business develops from climbing equipment to producing clothing. By 1972, they were selling rugby jerseys from England, polyurethane raincoats, hand-knitted mittens and boiled wool caps from Austria.
Mountain climbing apparel in innovative materials
Patagonia’s garments are inspired by and designed for the places the company strives to protect—the mountains, forests, oceans, and the entire planet. They place great emphasis on the details, ensuring that every wearer can experience the superior quality, both now and for many years to come. Through innovative climbing apparel, Patagonia has advocated for the use of materials like polypropylene and fleece, which provide the crucial layering effect to protect against the elements. In 1985, they introduced Capilene® polyester and Synchilla®, a soft, double-knit fabric that resists pilling.
In 2023, Yvon Chouinard wrote a public letter that fundamentally transformed Patagonia and, hopefully, inspired other companies to follow suit. He declared that "Earth is now our only shareholder", announcing that Patagonia would henceforth donate its profits to the planet. Among other initiatives, they have donated over 200 million USD to environmental organisations and initiatives through 1% For The Planet and their ownership foundation, Holdfast Collective.
Patagonia's CEO, Ryan Gellert, reminds us that despite Earth's vast resources, they are not infinite:
”If we don’t clean up our mess, we’ll be history. We must use all the tools at our disposal to secure a safer, more just future.”
Focusing on repair
Photo credit: Drew Smith
Patagonia strengthens its commitment by encouraging customers to repair and reuse their existing products instead of buying new ones. They advocate for repairing, sharing, and recycling gear to promote a culture of responsible consumption. By making repairs more accessible, Patagonia helps its customers extend the lifespan of their products, which in turn reduces the environmental impact associated with producing new goods.
Read more about Patagonias repairing service here.
Servizio impeccabile, rapida la spedizione e cordialità
Giampaolo R
2024-10-21
Buyer
2024-10-05
Excellent service, sneaker care kit was thoughtful
Adharsh T
2024-10-21
Buyer
2024-10-06
A nice product and sustainably produced
Ewout M
2024-10-21
Buyer
2024-10-04
Very good! Super
Eros S
2024-10-21
Buyer
2024-10-05
Swift delivery and and meticulous wrapping of item
Steven v
2024-10-21
Buyer
2024-10-05
Excellent again! And free shipment to Greece in 2 days is as good as it gets...
VASILEIOS B
2024-10-16
Buyer
2024-10-01
Bonjour, Chaussures fine très confortables et de belle qualité Achat très très satisfaisant. Merci Piètre
Pierre H
2024-10-16
Buyer
2024-10-02
Excellent ! Montre absolument impeccable . Je suis très heureuse de cet achat. Mille mercis !
Annick P
2024-10-15
Buyer
2024-10-01
prima vlotte levering, goede kwaliteit
harm s
2024-10-15
Buyer
2024-10-01
Incredible range of high quality items from UK delivered in record time with no customs hassle. Wish I had know they existed sooner.
Frank P
2024-10-15
Buyer
2024-09-30
Good service!
Kelvin J
2024-10-15
Buyer
2024-10-01
The delivery was quick and free of charge. Unfortunately I had to send back the sweaters as the size was not ok but there was a return ticket and I got my refynd as soon as the goods were delivered back. Quick answer to my mail as well. Perfect !
Mikael S
2024-10-14
Buyer
2024-09-30
Ho acquistato alcuni cursori Zlideon per cerniere, difficili da trovare in Italia. Spedizione veloce ed imballo perfetto, con tanto di istruzioni ed etichette per un eventuale reso. Certamente consigliato.
MANRICO G
2024-10-14
Buyer
2024-09-27
Great product
Eldar B
2024-10-14
Buyer
2024-09-27
Service, parfait, envoi, très rapide.
Patrick D
2024-10-14
Buyer
2024-09-26
Speedy delivery and good chat support
Manuel C
2024-10-10
Buyer
2024-09-26
Very good service
STEPHANE C
2024-10-08
Buyer
2024-09-23
Fast shipping and perfect purchase
JOSE G
2024-10-08
Buyer
2024-09-24
Rapide et efficace! Bons contacts.
Sylvain V
2024-10-06
Buyer
2024-09-17
Easy to order, delivery in Albert Heijn with pin code. Eliminates the need for me to stay home. Super!
Handojo S
2024-10-02
Buyer
2024-09-18
Very satisfied with the experience. Thanks!
Martin J
2024-10-01
Buyer
2024-09-13
Everything was perfect
Pere C
2024-10-01
Buyer
2024-09-17
Everything perfect.
Artur Z
2024-10-01
Buyer
2024-09-16
j'aurais peut-être mis une sixième étoile s'il y en avait eu une !
Xavier M
2024-09-30
Buyer
2024-09-12
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