About Care of Carl

Care of Carl offers "The Classics of Tomorrow" – a curated selection of premium and luxury brands, as relevant today as tomorrow. We strive to help men discover their personal style, focusing on quality and sustainability. We offer over 250 carefully selected brands like Moncler, Brunello Cucinelli, Crockett & Jones, Drake's, and Polo Ralph Lauren. A major part of our range can be regarded as representing a somewhat more formal and dressed up men’s style. In combination with a more contemporary part of the selection this creates a mix of brands that is unique on the Nordic and European market.

What we offer

At Care of Carl, we offer a curated selection of premium and luxury brands. We believe in long term investments as a more sustainable way to build the male wardrobe. To create a unique customer experience in all aspects, we offer a digital magazine filled with editorials about manufacturers, as well as inspirational combinations of clothes and guides. Care of Carl also offers a free of charge personal style advice service, where our senior style advisor can give guidance in more advanced style related matters and give you highly personalized style referrals via telephone appointments or email, as well as skilled everyday staff that quickly can support a wide range of general questions. Furthermore, we have produced useful guides for clothing- and shoe care, aiding you in the care and prolonging the lifespan of your beloved garments. The guides are available under the tab "Care with Carl".

We wish to provide all our customers with a smooth purchasing experience, where you feel safe when shopping with us. As a means for this, we offer free shipping and free returns. Care of Carl only collaborates with official partners and guarantees that all items in the shop are authentic. We also set high standards in the selection of preferred partners in shipping and payment services.

Our vision

We want to help men finding their personal style. Our vision and business strategy build on a foundation of quality, devotion, and knowledge. Care is the guiding light throughout the whole chain of production: From the moment when our professional in-house photographers choose the best images and our product-specialists type the product information and descriptions, to where your order is picked, packed and our customer services answer any queries you might have on the way. Through personal interaction we can guide our customers, as well as inspiring them to intentionally choose garments with longevity, to be loved and cherished for years to come.

Our history

Care of Carl was launched 2010 in Borås, with an initial range of 20 brands. The founders Henning Källqvist and Gustaf Rudholm had seen a long lack, and need for an online menswear store, offering well-fitting quality garments. This became the foundation of their business idea. Since day one, the business has grown organically, today employing over 100 people and a turnover of 400MSEK with profitable growth. The company covers the European market since 2021, with additional "local" online stores in Sweden, Norway, Denmark, Finland, and Germany.

Our Business Details

Care of Carl AB

Visitor Address:
Företagsgatan 44
504 64 Borås
Sweden

Post Address:
Box 22025
501 14 Borås
Sweden

Billing:
[email protected]

Telephone: +46 (0)10 70 79 580
(International rates apply. Please check with your operator before calling or instead contact us via e-mail.)
E-mail: [email protected]

Company Registration Number (SE): 556800-5739
VAT Number: SE556800-573901
Bank Giro (SE): 620-7591