Slim Fit Micro Structured Flannel Shirt Beige

The story of the Eton brand and its founders David and Annie Petterson began in Gånghester, Sweden. During the Great Depression of the 1920s, the family sawmill was forced to close, leading David to instead join forces with wife Annie who ran a small dressmaking business from the family home. The steadily growing business was given the name “Skjortfabriken Special” (The Special Shirt Factory). However, after a visit to England, developed an affinity for the name Eton and, shortly thereafter, “The Eton Shirt” was launched – a model that would quickly prove to be extremely popular and whose name was eventually adopted by the company itself.