
FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede. Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe. Since the brand’s inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials. Today, FRAME is recognized globally with 14 stores in North America and 2 stores in London. FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques worldwide.
Clothing
Answers to the most frequently asked questions can be found here.
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We currently offer personal style advice through both digital and in-person customer meetings near our headquarters in Borås, Sweden.
If you're interested in booking a session with our personal shopper, send an email to us at styleadvisor@careofcarl.com, specifying whether you prefer a digital or in-person meeting, and we will get back to you with more details and available time slots.
Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!