Patagonia

Founded by Yvon Chouinard in California in 1973, Patagonia has evolved from a small company manufacturing climbing equipment into a globally recognised outdoor clothing and equipment brand. The company's roots in climbing and surfing culture are reflected in their product design, which combines high functionality with a minimalist aesthetic. Patagonia has long been synonymous with adventure and exploration, offering durable products suited to tough conditions, whether in the mountains or at sea.

Since its inception in the 1970s, Patagonia has been a pioneer in environmental activism, a tradition the brand has continued to develop. Today, Patagonia is at the forefront of environmental commitment, embodying a transparent philosophy dedicated to working towards a sustainable future.