2490 Bold Canvas Sneaker White

Turin-based Superga was established in 1911 by Italian entrepreneur Walter Martiny with the idea of producing shoes with vulcanised rubber soles. Upon its inception, the company produced rubber Wellington boots and a variety of sports shoes. In 1925, Superga debuted its now iconic 2750 model, an innovative tennis shoe that was the first to combine a raw rubber outsole with a fabric upper. The model quickly became a favourite among Italians and has become something of a symbol of a relaxed and casual lifestyle. The model is still in production and just as popular today as it was at its launch.