Bread & Boxers

Following their philosophy of creating simple, sustainable and functional basics, Bread & Boxers’ first underwear collection began production in 2008. To begin with, the label made its products available in carefully selected hotel rooms, becoming a saviour to many a forgetful Swedish traveller. Their products were so highly appreciated by guests that a full-scale collection was soon launched. Just like fresh bread for breakfast, the label’s comfortable basics let you start your day with a feeling of comfort and satisfaction.

The label’s efforts to become the foremost experts when it comes to timeless basics has led the Bread & Boxers to eschew capricious trends and instead focus on making products that last season after season and wash after wash. To achieve this, they carefully select the materials for each of their simple designs and use only GOTS-certified organic cotton.